We're building the #1 hire for every Indian creator on Instagram.
CRIYO captures every DM, comment and story reply you'd otherwise miss, turns it into a qualified lead, and helps you close. So you can stop spending your nights on autopilot replies and start spending them on what actually matters.
From 12-hour days of replying DMs to building the assistant we wished we had.
CRIYO started inside Creator Lab, a small coaching practice in Mumbai. Every week we'd watch potential clients comment "Send me details"on a Reel — and then disappear because we couldn't reply fast enough. The DMs piled up. The hot leads went cold. The good months felt like luck, not a system.
We tried existing tools. ManyChat was built for Facebook Messenger, not Indian creators. The Western SaaS options charged in dollars and didn't understand Reels-heavy funnels. Nothing felt made for us.
So we built CRIYO — an Instagram assistant that captures every interaction, qualifies it into a lead, and triggers the right follow-up before the lead cools. The result: our own close rate went from 2% to 8%, and we got our nights back.
Today, CRIYO works for 1,000+ creators, coaches and consultants across India — from fitness trainers in Bangalore to tarot readers in Delhi. We're just getting started.
Four things we won't compromise on.
Founder-first
Built by a coach for coaches. Every feature solves a real problem we lived through ourselves.
Compliant by design
We use Meta's official Instagram Graph API. No scraping, no shortcuts, no risk to your account.
Outcomes, not vanity
We don't sell follower counts. We help you turn comments and DMs into actual paying clients.
Made for India
Pricing in ₹, GST-compliant invoices, support in IST, and templates written for the Indian creator economy.
The founder, in one paragraph.
Charin runs Creator Lab from Mumbai. After spending five years coaching creators 1-on-1, he started CRIYO to give every coach in India the unfair advantage of an always-on Instagram assistant. He writes most of the product himself, replies to support emails personally, and still takes a few coaching clients every quarter to keep the product close to the people it serves.
Ready to hire your assistant?
Two minutes to set up. Zero coding. Cancel anytime.